Shopify Partner · Amman, Jordan · Serving clients worldwide
E-SAFQA is an eCommerce agency specialised in Shopify. We build and migrate stores, manage Meta and Google campaigns, and measure everything with your store's real numbers, not platform dashboards.
Mousa Alhelo · Founder and CEO
We are listed in the official Shopify Partners directory and publish our own apps on the App Store. We know the platform from the inside: themes, payments, shipping, the API and the review requirements.
The team that builds the store runs the campaigns. Responsibility never falls between a "developer" and a "marketer", and every store decision is made with sales in mind.
We measure MER (store sales ÷ total ad spend) and contribution margin per order, not platform ROAS alone. We protect winning campaigns and build replacements before pausing anything.
Everything a Shopify store needs to launch, sell and grow, from one team.
Bilingual stores with a clear structure, local payments and shipping, and full tracking from day one.
Learn more – Shopify store development →Move from Magento, Odoo, WooCommerce or Wix without losing your products or your Google rankings.
Learn more – Migration to Shopify →Meta, Google, Snapchat and TikTok campaigns measured in orders and margin, not clicks.
Learn more – Paid ads management →Show up on Google, and in ChatGPT, Gemini and Perplexity too.
Learn more – SEO + AEO + GEO →Pixel + CAPI, GA4, Google Ads, Merchant Center, and unified reports in store numbers.
Learn more – Tracking and analytics →Same traffic, more orders. A journey audit from the ad to checkout.
Learn more – Conversion rate optimisation →A content calendar, designs and reels, and a creator network for UGC videos.
Learn more – Content and social media →If the right app does not exist, we build it. Local payments, supplier sync, automation.
Learn more – Custom Shopify apps and integrations →Stores we built, migrated or manage today, in Jordan, the Gulf and the United States.
Electronics and accessories · Jordan
A Jordanian electronics store with thousands of products: Meta and Google ads, performance audit, and a custom CliQ payment app.
11x Meta ROAS, Q2 2025
Read the case study – Xmart →Perfumes and beauty · Jordan
A perfume and beauty store with 5,000+ products: ads, SEO, data cleanup, and a custom supplier sync engine.
778+ Purchases in 7 months
Read the case study – BrandVIP →Beauty and skincare · Jordan
A complete migration from Magento to Shopify for a beauty store, then ads and SEO management.
Magento → Shopify Full migration
Read the case study – Luliz →Heritage fashion and embroidery · United States, Canada, Australia
A global Palestinian embroidery store: build, branding, SEO/AEO, and international ads in the USA, Canada and Australia.
$153 Average order after repricing
Read the case study – Noor Alhuda Embroidery →We built the apps our clients' stores needed, then published them for everyone.
Shopify App Store
Schedule sales and big promotions safely
Bulk edit prices and compare-at prices by collection, tag or SKU, preview every change at variant level before publishing, schedule start and end, and restore prices automatically when the sale ends. Weekly recurring sales and a countdown timer on the product page.
Shopify App Store
Connect WhatsApp to your store and automate customer communication
A customisable floating WhatsApp chat button, automatic order confirmations over WhatsApp, abandoned cart recovery with three scheduled messages and a unique discount code, back-in-stock alerts, and a message log with analytics. Connects by scanning a QR code with no WhatsApp Business API required.
We understand your product, margin and market, and review your store, ad accounts and tracking.
A written plan with numeric targets: maximum cost per acquisition, target MER, what gets built and when.
We build or migrate the store, install tracking, and launch full-funnel campaigns from awareness to purchase.
A monthly report in store numbers, with continuous improvement of creative, pages and budgets.
From Amman we work with stores in Jordan and the Gulf, and with brands selling in the United States, Canada, Australia and Europe. Our team works in Arabic and English, and we build stores in up to five languages when needed.
“E-SAFQA turned our Shopify store into a real revenue engine. Their SEO fixes and ad strategies finally brought the right traffic and the results we needed. Clear, focused, and performance-driven.”
“E-SAFQA helped us grow Luliz.com fast: Shopify setup, ad campaigns and SEO all done right. Their work brought real results and better ROI from day one.”
How much to spend on ads for an online store, from order margin: contribution, maximum CPA, a 70% target, a MER target, and examples for beauty and electronics.
· 6 min read
Read the article – How Much to Spend on Ads for an Online Store: The Margin Formula →Advantage+ Shopping campaigns for Shopify stores: how ASC works, when it fits, the creative mix, existing-customer caps, and how to protect a winning campaign.
· 6 min read
Read the article – Advantage+ Shopping Campaigns: How They Work, When to Use Them →How to appear in ChatGPT, Gemini and AI Overviews with AEO and GEO: structured answers, schema, llms.txt, entity consistency and citations, step by step.
· 6 min read
Read the article – AEO and GEO: How to Get Your Store Cited in ChatGPT and Gemini →We are a Shopify Partner and a Shopify App Store developer, and we build the store and run its ads together. A regular agency only manages ads and leaves the store to someone else, so responsibility gets lost when sales stall.
Yes. We work with clients across the Gulf and Iraq, and with stores selling in the United States, Canada, Australia and Europe. We build stores in Arabic, English, French, Spanish and Portuguese when needed.
A store with a few dozen products ships in two to three weeks. Large stores or migrations with thousands of products usually take four to eight weeks depending on data quality.
By actual store sales divided by total ad spend (MER), and by cost per acquisition compared with the contribution margin per order. We never judge a campaign on platform numbers alone.
No, because every store differs in size, products and market. Message us on WhatsApp and get a free store audit with a written proposal within 48 hours.
Message us on WhatsApp and get a free audit of your store and ads within 48 hours. No commitment.
