About
A Shopify Partner from Amman, for store owners in the region and around the world.
E-SAFQA is an eCommerce agency founded in Amman in 2023 by Mousa Alhelo after years of running marketing for large online stores in Jordan, Iraq and the UAE.
We started with paid ads, then began building the stores we advertise for, then published our own apps on the Shopify App Store. Today we bring all three to one client: a store built to sell, ads measured in profit, and tools we develop ourselves.
Our mission
Profitable, measurable growth for store owners, with complete clarity in the numbers and no surprises.
Our vision
To be the first-choice Shopify partner for Arab brands that want to sell locally and globally, and for global brands entering the region's markets.
The founder
Mousa Alhelo
Founder and CEO
More than seven years in digital marketing and eCommerce. He led marketing for Toolmart.me in Iraq, the largest industrial tools store there, and consulted for Anker and Milwaukee distributors in the UAE and Jordan.
Google Ads certified (Search, Display, Video) and the developer of apps published on the Shopify App Store. He writes and works in Arabic and English.
Partnerships and credentials
- Shopify Partner: listed in the official Shopify Partners directory (Service Partner)
- Shopify App Developer: two apps published on the Shopify App Store
- Google Ads Certified: Search, Display, Video
- Documented experience with Meta Ads, Google Merchant Center and GA4
Markets we serve
Jordan, Saudi Arabia, the UAE, Oman, Qatar, Kuwait and Iraq in the region. In the West: the United States, Canada, Australia, the United Kingdom and Europe, where we build cross-border stores selling in dollars and euros.
How we think
Profit first
We do not celebrate clicks or isolated ROAS. We celebrate orders that carry their margin.
No revenue cliff
We never pause a winning campaign or restructure an account without a ready replacement and evidence.
Transparency
A monthly report in your store's numbers, and every change in your account logged.
We build our own tools
If we need something that does not exist, we develop it and publish it.
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2023
E-SAFQA founded in Amman as a paid ads and SEO agency for online stores.
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2024
Expansion to the Gulf and Iraq, and the first Shopify store builds for clients.
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2025
Listed in the official Shopify Partners directory, and the first large migrations from Magento and Odoo.
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2026
SalePilot and WhatsApp Pilot published on the Shopify App Store, and stores built that sell in the USA, Canada and Australia.
Ready to sell more?
Message us on WhatsApp and get a free audit of your store and ads within 48 hours. No commitment.