Heritage fashion and embroidery · United States, Canada, Australia
Noor Alhuda Embroidery
A global Palestinian embroidery store: build, branding, SEO/AEO, and international ads in the USA, Canada and Australia.
$153
Average order after repricing
+30%
MER improvement
3
Continents
The challenge
Selling a heritage product (embroidered thobes and henna dresses) to diaspora communities on three continents, in USD, with international shipping and prices that must carry the acquisition cost.
What we did
- A Shopify store in English and Arabic priced in US dollars
- A brand identity guide
- Product entry and SEO/AEO/GEO content for every page
- Meta, Google and Snapchat campaigns targeting the USA, Canada and Australia
- Pricing and shipping restructure
The result
A global store selling on three continents, and a repricing that raised average order value from $122 to $153 and improved MER by 30% within two weeks.