Tracking and analytics
Decisions with the right numbers.
The worst thing that can happen to a store is making decisions with wrong numbers. We install and verify every tracking layer: Meta Pixel and Conversions API, GA4, Google Ads conversions, Merchant Center, Search Console and Microsoft Clarity, then connect them into one report that starts from store sales.
What is included
- Audit of current tracking and comparison of platform numbers with store orders
- Meta Pixel + Conversions API with deduplication
- GA4 with complete eCommerce events
- Google Ads conversions and Merchant Center linking
- Search Console and Microsoft Clarity
- A unified monthly reporting dashboard using MER
Who it is for
Every store that spends on ads. If your Meta and Google numbers do not match your store's orders, this service is a priority.
Expected outcome
Accurate tracking on every platform, and one report that shows real profitability.
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Why don't Meta's numbers match my store's orders?
Because each platform attributes purchases to itself within a different attribution window and includes cancelled orders. That is why we measure with store sales and use platform numbers only for direction.
Is the Conversions API necessary?
Yes. Without it Meta loses a large share of purchase data because of browser blocking, and campaign results degrade.