Electronics and accessories · Jordan
Xmart
A Jordanian electronics store with thousands of products: Meta and Google ads, performance audit, and a custom CliQ payment app.
11x
Meta ROAS, Q2 2025
10x+
MER, September 2026
500+
Orders per month
The challenge
A store with thousands of products and brands (Anker, Xiaomi, JBL, Philips) that needed profitable growth, not just growth in spend, in a market with fierce price competition.
What we did
- A full Meta campaign structure: dynamic catalog, Advantage+ Shopping and retargeting
- Google Shopping and Performance Max on a well-organised Merchant Center
- Monthly content, reels and seasonal campaigns (Ramadan, White Friday)
- A performance audit of the Xtra theme and speed fixes
- Development of a custom CliQ (Bank al Etihad) payment app for the store
The result
Meta ROAS reached 11x in Q2 2025, and in September 2026 the blended MER exceeded 10x with hundreds of orders a month from Meta and Google together.
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