WhatsApp Message Templates for Stores: 20 Texts for Gulf Customers
20 WhatsApp message templates for online stores serving Arabic-speaking customers: order confirmation, shipping, cart recovery, back in stock, reviews and Ramadan.
Author: Mousa Alhelo · Published · 6 min read
WhatsApp message templates for stores save you from writing the same message hundreds of times, but their real value is tone: a short, polite, direct message that suits a Gulf customer reading on a phone among dozens of chats. This article gives 20 templates covering the customer journey from order confirmation to an Eid greeting, with notes on when each is sent and who you are allowed to send it to. Every template uses curly-bracket variables that paste into any automation app, and each one reads naturally when translated into Arabic for your store.
Tone rules before the templates
Before copying, follow these principles, because they are what make a template work in the Gulf:
| Principle | In practice |
|---|---|
| Start with the name | “Hi Ahmad” beats “Dear customer” |
| One sentence for what happened | “Your order has shipped” before any detail |
| One clear request | One link or one reply needed, not three |
| Few emojis | One at the start or none; more looks like an ad |
| Store name in every message | The customer may not have saved your number |
| An opt-out line in marketing messages | The word “STOP” is enough |
And remember the core separation: confirmation and shipping messages are transactional and tied to the order; recovery, offers and seasonal messages are marketing and need the customer’s consent at checkout.
1 to 3: Order confirmation
1. Prepaid order confirmation “Thank you for your order from {store name}, {name}. Order {order number}, items: {items}, total {amount}. We will send a tracking link as soon as it ships.”
2. Cash-on-delivery confirmation “Hi {name}, we received your order {order number} from {store name}. Amount on delivery {amount} including shipping, address: {address}. Please reply CONFIRM so we can start preparing it.”
3. Request for missing details “{name}, we need one more detail to deliver order {order number}: {missing detail}. Send it here and we will continue preparing it immediately.”
Timing and the full sequence are explained in WhatsApp order confirmation automation for Shopify.
4 to 6: Shipping and delivery
4. Shipping notice “{name}, your order {order number} has shipped with {courier}. Tracking: {tracking link}. Expected delivery {date}.”
5. Delivery day “Your order {order number} is on its way today with {courier or driver}. Please keep your phone reachable, and have {amount} ready if paying on delivery.”
6. Delivery confirmation “Your order {order number} has been delivered. We hope you love it. For any note about the product or the delivery, we are here at {store name}.”
7 to 9: Abandoned cart recovery
Sent only to customers who opted in to WhatsApp marketing, in the order and timing explained in WhatsApp abandoned cart recovery for Shopify.
7. First reminder “Hi {name}, {product} is still in your cart at {store name}. Complete your order here whenever you like: {cart link}.”
8. Objection handler “{name}, we deliver to {city} within {time} and cash on delivery is available. If you have a question about {product}, ask us here, or complete your order: {cart link}.”
9. Final incentive “{name}, code {code} gives you {discount value} on your cart until {date}. Complete your order: {cart link}.”
10 to 11: Back in stock
10. Back-in-stock alert “{name}, {product}, which you asked us to notify you about, is back in stock at {store name}. Limited quantity: {product link}.”
11. Suggested alternative while waiting “{name}, {product} is not available yet. If you would rather not wait, this is a close alternative: {alternative link}. We will tell you the moment the original returns.”
12 to 13: Review requests
12. Review request after delivery “{name}, we hope you are happy with {product}. Your review helps other customers choose and takes less than a minute: {review link}.”
13. Follow-up on a negative review “Thank you for your feedback, {name}. We are sorry the experience was not what you expected; our team will contact you within {time} to resolve it.”
14 to 15: Repeat purchase
14. Consumable reorder reminder “{name}, it has been about {time} since your order of {product}. If you need to reorder, it is available here: {product link}.”
15. Returning customer offer “{name}, thank you for trusting {store name}. Code {code} is reserved for our regular customers and gives you {discount value} on your next order until {date}.”
16 to 17: Customer service
16. First reply outside working hours “Welcome to {store name}. We received your message and will reply during working hours from {time} to {time}. Meanwhile you can browse the store: {store link}.”
17. Return status update “{name}, your return request for order {order number} has been received. The item will be collected within {time} and the refund issued by {method} within {time}.”
More scenarios and scripts in eCommerce customer service on WhatsApp.
18 to 20: Ramadan, Eid and seasonal
18. Ramadan greeting with value “Ramadan Mubarak, {name}. Delivery times at {store name} during the month: {times}. As one of our customers, code {code} gives you {discount value} until {date}.”
19. Eid greeting “Eid Mubarak, {name}. We are glad to be part of your celebration. Orders placed during Eid ship from {date}.”
20. White Friday “{name}, White Friday offers at {store name} have started and run until {date}: {offers link}. Quantities are limited on some products.”
Seasonal messages go only to customers who opted in, and at a suitable time: after iftar during Ramadan, and during the day outside prayer times on other days.
Sending these messages automatically from Shopify
WhatsApp Pilot sends the order confirmation and tracking link automatically, the three-message cart recovery sequence with a unique discount code, back-in-stock alerts and repeat-purchase offers, from your own number after a QR-code connection with no WhatsApp Business API. Messages go out in Arabic or English depending on the customer, with a full log in the analytics dashboard. Details at whatsapppilot.esafqa.com. For the bigger picture of WhatsApp’s role in sales, read WhatsApp commerce in the Gulf.
From our experience
With Xmart, an electronics store in Jordan, we build seasonal campaigns for Ramadan and White Friday every year inside a monthly content calendar, and messages are part of the campaign rather than a last-minute addition: the same offer and the same dates across the store, the ads and the messages. That consistency is what makes a seasonal message understandable and trustworthy. Read the Xmart case study, and see how copywriting in Arabic and English fits into our content and social media service.
Conclusion
WhatsApp message templates for stores work when they are short, personalised and sent at the right time to people you are allowed to message. Copy the twenty templates, adjust names and timeframes for your market, test them on your own number, then enable them gradually starting with confirmation and shipping. If you would like us to review your messages and automation settings, message us on WhatsApp for a free audit.
Want this applied to your store?
E-SAFQA builds and runs Shopify stores and their ads. Message us on WhatsApp for a free audit.
Frequently asked questions
Should messages to Arabic-speaking customers use Modern Standard Arabic or dialect?
Simple, friendly Modern Standard Arabic is the safest choice for a store selling in more than one country, because everyone understands it and it sounds natural in every market. You can soften formality with common greetings without switching fully to a local dialect.
How long should a message be?
Three to five lines for transactional messages, two to three for offers. The customer reads on a phone among dozens of other chats, so brevity is respect for their time.
Can I use these templates in any app?
Yes. The templates use generic variables in curly brackets and can be pasted into any app that supports automated messages, including WhatsApp Pilot, which sends in Arabic or English depending on the customer.
Do seasonal greetings need consent?
A plain greeting with no offer or link is less sensitive, but greetings usually carry an offer, so treat them as marketing and send them only to customers who opted in to WhatsApp marketing.